Growth & go-to-market

Work through how the business acquires, serves, and retains customers, and what that means for growth and cash.

How I help

  • Customers and offer

    Customer segments, pricing, packaging, and where to focus commercial effort. Connect the offer and sales approach to what customers need and the business can support.

  • Sales and marketing

    Sales and marketing headcount planning, role responsibilities, and compensation structures. Sales operations and marketing operations, including pipeline creation, conversion, campaign workflows, and measurement.

  • Retention and expansion

    Customer coverage, renewals, expansion, and handoffs between sales, onboarding, and support. Make responsibilities clear across the customer relationship.

  • Commercial economics

    Acquisition cost, payback, cost to serve, and the operating implications of different customer models. Use the economics to inform team capacity and spending decisions.

Prior experience

  • Gipper

    As COO, I worked with the founder and team on go-to-market structure, customer coverage, spending, and reporting.

    Explore the operating example

  • Schoology

    As co-founder and an executive, I built commercial teams and worked across company strategy, financial planning, and fundraising.

    Read about my background

From plans to practice

A focused engagement might cover pricing, a headcount plan, compensation, or a commercial process. Ongoing work connects those decisions with the operating plan. When implementation calls for CRM changes, internal tools, or connected data, I can help build and maintain those systems too.

Business operations

Contact

What are you working through?

hello@outermost.us