SEO & AI search

Make the business easier to find, its services easier to understand, and the next step easier to take.

What the work covers

  • Research and priorities

    Review customer searches, competitors, and existing traffic to decide which pages and questions deserve attention.

  • Useful service content

    Explain the services, locations, pricing, and practical questions that help a visitor decide what to do next.

  • Technical SEO and AI search

    Clear page structure, crawlable content, indexing controls, and accurate structured data. These foundations also support generative and answer-engine search, often called GEO and AEO.

  • Measurement and performance

    Improve mobile loading and measure search traffic and contact actions, with a clear distinction between a click and a completed inquiry or booking.

Examples of the work

Better search foundations for a billing services business.

An existing services website needed clearer information for search engines and a faster first screen on mobile. The work covered page titles and descriptions, canonical URLs, sitemap cleanup, image descriptions, and structured data describing the business, services, and FAQs.

Mobile performance work prioritized the hero image, reserved space to prevent layout shifts, and moved carousel assets out of the initial rendering path. Rendered-page checks verified the changes while preserving inquiry forms, booking links, and advertising tracking.

3.78s → 0.84s

Largest Contentful Paint before and after the changes. Controlled mobile test on the production homepage, September 2026.

Contact

What would you like to build or improve?

hello@outermost.us